In advertising families and children are often synonymous. Any movie for children is advertised as a movie for the whole family. I can see why parents (which I’m not) might want to distract the children just long enough to be quiet for a bit, but that shouldn’t be the extent the adult can enjoy the situation. And studios have (sort of) understood this. Most Pixar and many DreamWorks animations take the whole family into account by making the films be more than noise and colors for the kids (which is a way too patronising view of the children anyhow).
But this is about games.